MP Hotels was launched in 2016 as one of the main startups supposed to run all the FTI Group Hotel products. As the only designer in the sales department, I was supposed to bring the first branding development proposals. All the four brand new brands were supposed to provide four different categories, D+ trendy targeting middle young generations, budget hotels as Lemon & Soul, Kairaba as Beach resorts, and Club Sei as clubs resorts.
For a start I worked with suggestions in the form of mockups, designing the main key visuals.
After a year I worked with a team that helped me implement the main visual language in 400 pages of Branding Books and as a creative director, I worked on the actual implementation and execution of the same.
For a start I worked with suggestions in the form of mockups, designing the main key visuals.
After a year I worked with a team that helped me implement the main visual language in 400 pages of Branding Books and as a creative director, I worked on the actual implementation and execution of the same.
D+ Hotels & Resorts Branding I Client: MpHotels, FTI Group I
Art Direction: Aleksandar Spasoski I Media: Full CI Branding, UI Prototyping, and Layout design
D+ 2018 - Branding Implementation
