MP Hotels was launched in 2016 as one of the main startups supposed to run all the FTI Group Hotel products. As the only designer in the sales department, I was supposed to bring the first branding development proposals. All the four brand new brands were supposed to provide four different categories, D+ trendy targeting middle young generations, budget hotels as Lemon & Soul, Kairaba as Beach resorts, and Club Sei as clubs resorts.
For a start I worked with suggestions in the form of mockups, designing the main key visuals.
After a year I worked with a team that helped me implement the main visual language in 400 pages of Branding Books and as a creative director, I worked on the actual implementation and execution of the same.
For a start I worked with suggestions in the form of mockups, designing the main key visuals.
After a year I worked with a team that helped me implement the main visual language in 400 pages of Branding Books and as a creative director, I worked on the actual implementation and execution of the same.
Lemon & Soul 2018 - Branding
Creative Director and Design: Aleksandar Spasoski
Products & Media: Creative services for Hotels Brand, merchandising,
product design, logo, interior design - decalls, sop, CI guidilines, UX design.
Lemon & Soul 2018 - 19 - Branding Implementation - Amenities
Lemon & Soul 2018 - Branding
UI - Web Prototyping
Lemon & Soul 2014 - Branding
Interior Design
Dear Viewer:
Please note that many of the examples provided here were produced for clients in the healthcare, Tourism industry, many
others as such, fall under specific, restrictive guidelines. They are copyrighted and/or trademarked by the assigned owners
or by myself and are not to be reproduced, shared or distributed in any fashion without my expressed consent.
As required by law I must observe HIPPA, DoD and corporate confidentiality agreements and for this reason some data on
provided examples has been omitted or obscured. Permission to use these examples of my work with certain information
removed/obscured has been obtained where required.
If you have specific questions concerning the examples I have provided please contact me for clarification or further information.
Thank you for your understanding and interest in my skills and experience.
