Project Title: Uchronia Time Utopia
I encountered this brand for the first time at the beginning of my work as Senior Art Director at goldenebotschaft GmbH Agency.
Behind the brand Impress lies a global group of companies that develop and manufacture trend-oriented wood-based panel decorative surfaces for the furniture and flooring industry, as well as modern interior design.
Two interdisciplinary projects were produced for this brand as part of its marketing strategy to position it as a high-quality and emotionally impactful brand: the "Uchronia" project, marketed as an online platform and print edition in 2022, and currently "Imagine" 2024.
Uchronia is an idea that breaks away from conventional perceptions of time. It shifts attention to other dimensions of time such as inner time, biological time, dream time, and the deep geological time of the earth.
For this online platform, specifically the "Perception of Time" section, I created a chronological view of fashion development from 1920 to 2020. I designed more than 20 dolls and outfits. The purpose of this interactive section is for customers to play with time and combine different hairstyles and styles from various eras.
I created women's, men's, and diverse fashion in vector graphics.
To market and promote this project, assets were developed for social media promotion. I also worked on and supported the integration of this project at one of their fairs.
Agency: Goldenebotschaft GmbH
Creative Director: Matthias Trick
Senior Art Director: Aleksandar Spasoski
PLATFORMS
DESIGN OF INTERACTIVE ILLUSTRATIONS
TRADE FAIR STAND - IDEATION, SKETCHING AND PLANING
