Hoof Trimming of Dairy Cows - Case
This was one of the more interesting challenges.
I was invited to a job interview by a very large company Maschinenring for invention in the agricultural industry in Germany.
I had applied for an art director.
The manager who contacted me also sent me a brief.
When I read the brief I realized that this is a topic that I would never even think that it exists.
Imagine the Hoof Trimming of Dairy Cows being a very important topic in agriculture.
There are also online workshops on this topic.
The company also offers an online academy portal.
The purpose of the brief was to make a proposal for a campaign on this topic.
Just a simple awareness trigger!
I did a demographic survey and found that a large percentage of young farmers use the social network a lot.
Also, a financial aspect, if you do not do the treatment of maintaining the hooves of cows on time and at a price of 10 euros per cow, in the future, you could pay 600 euros per cow just to cure it of complications.
The campaign I came up with was planned as FB Story with the aim of creating a call to action and conserving that links either to their web platform or popups a form that requires their data information which is perfect for further digital marketing goals.
Below I present some of the ideas I prepared to create German claims.
I had nothing of the material, I even had to dig up the logo as a screenshot.
I was invited to a job interview by a very large company Maschinenring for invention in the agricultural industry in Germany.
I had applied for an art director.
The manager who contacted me also sent me a brief.
When I read the brief I realized that this is a topic that I would never even think that it exists.
Imagine the Hoof Trimming of Dairy Cows being a very important topic in agriculture.
There are also online workshops on this topic.
The company also offers an online academy portal.
The purpose of the brief was to make a proposal for a campaign on this topic.
Just a simple awareness trigger!
I did a demographic survey and found that a large percentage of young farmers use the social network a lot.
Also, a financial aspect, if you do not do the treatment of maintaining the hooves of cows on time and at a price of 10 euros per cow, in the future, you could pay 600 euros per cow just to cure it of complications.
The campaign I came up with was planned as FB Story with the aim of creating a call to action and conserving that links either to their web platform or popups a form that requires their data information which is perfect for further digital marketing goals.
Below I present some of the ideas I prepared to create German claims.
I had nothing of the material, I even had to dig up the logo as a screenshot.
ARTBOARDS
