CASE STUDY
In 2016 I started working as a designer in the sales and marketing department for Meeting Point International - destination management services company which was one of 13 companies and brands under one of the largest concerns for tourism and hospitality FTI Group in Munich Germany.
The brand ID already existed including 22 countries and 450 destinations with local logo identities.
The first goal and request from the marketing department were, to make a rebranding of the brand.
I rebranded and set the new corporate language in a fresh and modern way.
I redesigned more than 150 necessary marketing products, set up Guidelines and each country got its unique look.
The brand ID already existed including 22 countries and 450 destinations with local logo identities.
The first goal and request from the marketing department were, to make a rebranding of the brand.
I rebranded and set the new corporate language in a fresh and modern way.
I redesigned more than 150 necessary marketing products, set up Guidelines and each country got its unique look.
Art Direction: Aleksandar Spasoski
Head of Marketing: May El Souki
Goal: Total re-branding strategy for Meeting Point International 2016/17
Media: Merchandising, CI Guidelines, Destination Logo adaptation, Key Layout,
Video, full creative services for 22 international destinations worldwide.
Video "Dream to Travel" 2020, produced during Covid - 19
Video Clean 2.0, presenting the new Covid - 19 Regulations 2020
Image CI Video for Meeting Point International 2016
Corporate Identity Products and rebranding 2016
Local destination example Turkey, Dominican Republic.
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Please note that many of the examples provided here were produced for clients in the healthcare, Tourism industry, many
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Thank you for your understanding and interest in my skills and experience.
