CASE STUDY
I was supposed to re-create the new MAN Caravan model in Pop Art style illustrations. The Images were supposed to be presented at the Circuit Ricardo Tormo in Valencia. The only thing I got as material for further creation were three photos of the vehicles. The first step I took was to make research on the visual language of Pop Art.
What makes it particularly to look Pop Artic.
I did some analysis of elements that were used in pop art, such as clouds, dot rasters, complementary colours and dynamics. The goal was to place the vehicle in three different landscapes.
Client: goldenebotschaft GmbH, Blaue Pferde for MAN Germany
Senior Art Director: Aleksandar Spasoski
