CASE STUDY - AXIMO
Pioneering the transformation of urban mobility, Hirschvogel follows a systematic approach that enables cost-efficient, robust, and sustainable micro-mobility solutions under the new AXIMO brand. Aximo is the ideal automotive quality component platform that designs and builds robust, lightweight solutions for the micro-mobility business.
As a senior art director, I was tasked with developing a concept for the Aximo brand. The goal was to create a creative strategy with noticeable and advanced branding language, including a concept for a video that would be presented at this year's biggest worldwide Trade Fair IAA 2021 in Munich, corporate communication by creating key layouts, UI landing page, corporate book, and strategic communication.
My part in this process was to find a suitable key art direction language that would integrate USP & B2B approach in strategic thinking. I developed communication design layout, storyboard concept, made a video production supervision, followed communication with the client, created the first UI design appearance, and provided technical data support and consulting.
The main narrative and method I used were based on logo mark and communication in which I used chatbox as a placeholder for communication. The main goal was to show that Aximo will also enable an application with their micro-mobility network.
As a senior art director, I was tasked with developing a concept for the Aximo brand. The goal was to create a creative strategy with noticeable and advanced branding language, including a concept for a video that would be presented at this year's biggest worldwide Trade Fair IAA 2021 in Munich, corporate communication by creating key layouts, UI landing page, corporate book, and strategic communication.
My part in this process was to find a suitable key art direction language that would integrate USP & B2B approach in strategic thinking. I developed communication design layout, storyboard concept, made a video production supervision, followed communication with the client, created the first UI design appearance, and provided technical data support and consulting.
The main narrative and method I used were based on logo mark and communication in which I used chatbox as a placeholder for communication. The main goal was to show that Aximo will also enable an application with their micro-mobility network.
Client: Hirschvogel, Aximo
Advertising Agency: Signalwerk Munich
Video Production: just-online.de
Senior Art Direction: Aleksandar Spasoski
Media & Products: UI - Web Prototyping - Branding - Developing Concept I Layout I Research I Video Storyboard Concept
AXIMO - KEY LAYOUT
CITY LAYOUT
NIGHT CITY
NIGHT CITY
TRAFFIC
TRAFFIC
PRODUCT BASED
NATURE
WEB PROTOTYPING
IMAGE VIDEO FOR IAA 2021 MUNICH
