Sometimes small businesses are a great opportunity to do something creative without pompous plans but still communicating the brand. Such was the case with optician Bussmann in Munich who wished to have an initially short image film that will primarily provide brand awareness. The motto and the slogan I came up with for this little viral initiative video was:
"There is always more to see". I think that the slogan alludes well to what optics is in practice.
The video was recorded with an iPhone 6 mobile phone. I captured moths on a macro scale.
They play on a light that changes colours.
The video was recorded with an iPhone 6 mobile phone. I captured moths on a macro scale.
They play on a light that changes colours.
Bellow you can also see some of the readapted posters in German. Using famous verbs but blurred, with a an only sharp text in the middle as "what you do not see, the other sees" - German transcription would be: "Das, was du nicht siehst, sieht der andere"!
Optic Bussman 2013 - Viral Video Ad
Filmed, edited and copywriter: Aleksandar Spasoski
